BBO Resources- Better Business Builder

Social Media

Social Media may be relevant to your marketing strategy if the audience you are targeting are active Social Media users. If you don’t know the answer to this question, then it is recommended you do some research before you go any further.

Social media is a tool that facilitates conversations. Before a business can be a part of those  conversations, they need to know what people are talking about so as to determine how best to contribute...

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Project Management for SME's

This Better Business Builder is a unique attempt to reduce the waste and damage caused by incomplete and unsuccessful business projects undertaken by Australian SMEs. This tool aims to translate the proven advanced techniques used to manage large complex business projects into a short, practical and effective method for SMEs. The key audience for this workbook is SME business owners, SME senior managers, SME internal project managers and business advisors.

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Marketing Strategy Implementation

This Better Business Builder takes you through the process of planning the implementation of your marketing strategy. You will require a written Marketing Strategy Statement before you can proceed to use this Better Business Builder effectively. This Better Business Builder covers Steps 4 & 5 in the marketing strategy development and implementation process outlined below...

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Marketing Strategy Implementation

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Marketing Strategy Development

This Better Business Builder will lead you through the process of developing a marketing strategy for your business and a plan to implement it most effectively.

Most small businesses have put little thought into what strategies they should follow and why. A strategy is needed by virtually every organisation if it is to use its skills and resources effectively to achieve its goals and objectives. It provides a focus for the energy, commitment and direction of a business.
In a nutshell, developing a marketing strategy involves finding out more about a number of crucial things:

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Making Industry Events Work For You

Before you decide to launch straight into participating at Industry Events (at any level, be that as an attendee/delegate, exhibitor, speaker, sponsor or advertiser) you need to be sure your objectives are aligned with your business’ overall marketing strategy. Ask yourself the following questions:

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Branding and Marketing Collateral

Branding and marketing collateral form part of the implementation phase of your marketing strategy. Do not proceed with this Better Business Builder until you are comfortable with your marketing strategy. Your marketing strategy will refer to strategies related to product/service, price, place (distribution), promotion  and people. Now, in the context of your whole marketing strategy, developing marketing collateral is a part of implementing your promotional strategy.

Each of your strategies associated with the marketing mix elements must work together ‘harmoniously’ or in an ‘integrated’ way or ‘synergistically’. You can’t have, for example, a pricing strategy which is totally out of ‘harmony’ with the actual products and services you are producing (eg. low prices for high quality   products).  Now, not only do each of your marketing mix elements have to be integrated with each other,  but the various parts within each element must also be in harmony and be supportive of each other. In  other words, your whole marketing mix must appear to your customers as a credible, believable, consistent and deliverable package. Each element and the various parts of each must support each other.

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Effective Networking For Results

Business Networking is the process of establishing a mutually beneficial relationship with other business people and potential clients. Note the importance of creating a relationship, rather than just meeting people.

The purpose of business networking is to ultimately increase business revenue - one way or another. This may be directly by getting a new client or it may come as a result of learning a new business skill.

The best business networking arrangements operate as exchanges of information, ideas and support. Networking is about being genuine and authentic, building trust and relationships, and seeing how you can help others.

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About us:

Better Business Outcomes is a family owned business improvement consultancy based in Toowoomba, Queensland. Founded by Mark and Melanie Jocumsen in 2006, Better Business Outcomes specializes in assisting life insurers manage and assist self employed income protection claimants. We help rehab teams of all the major Australian Life Insurance providers to serve claimants located throughout Australia and New Zealand. Our local business consulting, marketing strategy, business coaching and ERP work is now performed by Strategenics who Mark joined forces with in 2014.

Frequent Questions:

  • Can you work with me in my location?

    Melanie can serve life insure claimants anywhere in Australia or New Zealand as consultations and consulting sessions are conducted primarily by phone.

    Melanie visits Sydney and Melbourne periodically to meet with insurer rehab teams and case managers.

    Through his role in Strategenics, Mark performs on-site consulting in Brisbane, Toowoomba, Warwick, Darling Downs and Ipswich areas. 

    Internet & phone based coaching and mentoring services are available Australia wide and internationally.

    Mark's public speaking and workshop facilitation is available Australia wide but travel and accommodation costs may apply.

  • What are your payment terms?

    Melanie invoices insurers on a monthly basis for work completed with 14 day terms.

    Mark's payment terms will vary from client to client depending on Strategenics policies.

  • What is your Performance Guarantee?

    Better Business Outcomes values its client relationships and undertakes to conduct our work and relationships at a high professional standard at all times.  We ask you to let us know immediately if any of our work or behaviour is below your expectations.  We will address your concerns at our cost.  If we are unable to satisfy you we will accept your desired fee reduction.

  • What types of businesses or industries do you work with?

    Melanie work's almost exclusively for the major Australian life insurance companies based in Sydney. She is engaged by the rehabilitation teams to help support their self employed income protection claimants re-establish their pre-disability income and come off claim. 

    The majority of Mark's clients are in manufacturing, trades and professional services. Mark seeks motivated, capable entrepreneurs who are willing to invest in the growth of their business. Mark also enjoys working in the not-for-profit sector. 


PO Box 1799, Toowoomba QLD 4350

+61 7 4615 5382

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