BBO Resources Mark's Recommended Readings

Business Model Innovation Factory - Saul Kaplan

Brilliant book. Caused me to cease seeing my past failed "business model experiments" as a waste of money but rather as an essential cost of doing business. This book triggered me to create a new business model based on commission based agreements. These agreements allow business owners to experiment with new business models with my help with the knowledge that they will only have to pay me when it works. MJ.


Synopsis:
Blockbuster's executives saw Netflix coming. Yet they stuck with their bricks and mortar business model, losing billions in shareholder value. They were "netflixed." Business models don't last as long as they used to. Historically CEO's have managed a single business model over their entire careers. Today, all organizations must be capable of designing, prototyping, and experimenting with new business models.The Business Model Innovation Factory provides leaders with the survival skills to create a pipeline of new business models in the face of disruptive markets and competition.
Avoid being netflixed. Your organization must be a business model innovator to stay competitive in today's turbulent world.

from Amazon

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Appreciation Marketing - Tommy Wyatt

This book focuses on ways to build relationships with prospects and customers through showing appreciation. Hand written cards are a powerful way of doing this. Fans of Send Out Cards will love this book but have probably already read it.  MJ.

Synopsis:
Did you ever wonder what makes the superstars of your industry the superstars of your industry? Does it frustrate and mystify you that your competition seems to always remain one step ahead? Do you seem to be on a never-ending quest for a competitive edge in the marketplace? It might just be time to re-invent yourself and the answer is a lot simpler than you think. This 3CD audiobook is filled with stories, ideas, and suggestions that will allow you to formulate what we call an Appreciation Marketing Strategy in your business and/or personal life. There are tiny adjustments you can make to your everyday routine that will begin to pay dividends immediately. Today we live in a Google world. Whatever product you sell, or service you provide, can be found online for cheaper in just ten seconds. So why would anyone ever do business with you? The answer is simple. Because they like you. Because they have a relationship with you. In our fast-paced world, we have become so automated that some people even decide a text message is sufficient to say thank you. We communicate through cyberspace. We have become desensitized. It is time to put the human touch back into your life. THAT, is APPRECIATION MARKETING.

from Amazon

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The 8th Habit: From Effectiveness to Greatness - Stephen R. Covey

In the more than fifteen years since its publication, the classic The 7 Habits of Highly Effective People has become an international phenomenon with over fifteen million copies sold. Tens of millions of people in business, government, schools, and families, and, most important, as individuals have dramatically improved their lives and organizations by applying the principles of Stephen R. Covey's classic book. The world, though, is a vastly changing place. The challenges and complexity we all face in our relationships, families, professional lives, and communities are of an entirely new order of magnitude. Being effective as individuals and organizations is not longer merely an option--survival in today's world requires it. But in order to thrive, innovate, excel, and lead in what Covey calls the new Knowledge Worker Age, we must build on and move beyond effectiveness. The call of this new era in human history is for greatness; it's for fulfillment, passionate execution, and significant contribution. Accessing the higher levels of human genius and motivation in today's new reality requires a sea change in thinking: a new mind-set, a new skill-set, a new tool-set--in short, a whole new habit. The crucial challenge of our world today is this: to find our voice and inspire others to find theirs. It is what Covey calls the 8th Habit. So many people feel frustrated, discouraged, unappreciated and undervalued--with little or not sense of voice or unique contribution. The 8th Habit is the answer to the soul's yearning for greatness, the organization's imperative for significance and superior results, and humanity's search for its "voice". Profound, compelling and stunningly timely, this groundbreaking new book of next-level thinking gives a clear way to finally tap the limitless value-creation promise of the Knowledge Worker Age. Covey's new book will transform the way we think about ourselves and our purpose in life, about our organizations, and about humankind. Just as The 7 Habits of Highly Effective People helped us focus on effectiveness, The 8th Habit shows us the way to greatness.

from Amazon

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Fish! Tales: Real-Life Stories to Help You Transform Your Workplace and Your Life- Stephen Ludin

Fish! told the story of a fictional company which transformed itself by applying lessons learned from Seattles famous Pike Place Fish market. Now, with Fish! Tales, readers can learn how real-life businesses and individuals energized their workplaces--and their lives--by implementing the lessons from Fish! Best of all, the book stands on its own for newcomers to the Fish! philosophy.

Fish! Tales focuses on diverse companies, such as a bustling Sprint regional customer service center, a quiet neuro-surgical unit at a major hospital, and a brilliant car dealership. It features dozens of short takes quick and easy ways to apply the Fish! philosophy right now. And it includes a detailed program with specific steps and action plans.

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Fish! Sticks: A Remarkable Way to Adapt to Changing Times and Keep Your Work Fresh- Stephen Ludin

The 'o-FISH!-al' follow-up to the phenomenal bestselling Fish! and Fish! Tales, Fish! Sticks is a stand-alone business parable that shows you how to come up with a vision for your business and how to keep it alive, vital, and renewed through tough times, such as turnover in management and staff or a troubled economy. Using the example of a hugely successful, fictional sushi restaurant as a model for a vision of continual renewal, Fish! Sticks employs the same kind of easy-to-read story that was used inFish! to illustrate its three major principals of continued success: Commit, Be It, and Coach It.

When Stephanie, a new manager, takes over from a wildly popular and now promoted boss, she is faced with the problem of how to keep spirits up in a corporate unit that has, frankly, started to get bored and cranky and revert to its old ways. But then she visits the amazing Taka Sushi (formerly Taka Teriyaki), with its lines of customers cheerfully waiting for hours to get in. Soon, she realizes that the way to keep her employees motivated and her customers delighted can be learned from a bunch of waiters who teach one another everything they need to know. And when she finds out just how the owner of Taka knew to switch her main bill of fare from teriyaki to sushi long before anyone else, what she really discovers is the secret of keeping your work fresh.

from Amazon

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Top Performer: A Bold Approach To Sales and Service - Stephen Ludin

We all sell something for a living--whether it's a brand, a vision, an education, a direction, or a service. We might even be selling a set of numbers to a board meeting, learning to a student, or cereal to an infant. This eye-opening parable is about harnessing natural energy--yours and that of those around you--in order to take your sales, and your satisfaction to the next level of success.

In Top Performer, you'll meet Jim, a disciplined but uninspired sales manager. In London on vacation--his first in years--he meets a gentleman named Top Hat. In an engrossing conversation, Top Hat tells him about a legendary Dublin busker/street performer called the Rat Catcher, who engages his audience and effortlessly charms them into parting easily with their change. Top Hat then gives Jim an envelope to bring to the Rat Catcher as a form of introduction. Jim is incredulous, and even a bit suspicious. But after a trip back home, he's willing to do anything to break out of his rut of good-to-average sales and dogged but unfulfilling perseverance.

Jim travels to Dublin, where the Rat Catcher tells--and shows--him some surprising secrets of his work ethic and his selling style. Jim ultimately realizes that he needs to Claim the Pitch, Mine the Mess, Choose the Close, and, most importantly, Juice the Jam. When Jim returns home, he's re-energized, having learned how to Build a Circle and Pass the Hat where it really counts--in his life, his relationships, and his workplace.

Full of action-packed and sometimes hilarious descriptions of the real like adventures of street performer, this engaging metaphor will appeal to anyone in any position--and in any field, from banking to baking to busking.

In the tradition of the bestselling Fish! series this is a deceptively simple story that contains profound advice--advice that will help make readers into Top Performer themselves.

from Amazon

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More Wealth From Resedential Properties-Jan Somers

If you would rather leave your financial destiny in the hands of someone else and are prepared to settle for a lot less than youd really like - this book is not for you On the other hand if you want to take control then this book is a must read 

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Streets Ahead: How to Make Money from Residential Property- Monique Wakelin

Guide to investing in property. Explains the purchasing process, capital growth, pinpointing best locations, tax implications, and search and negotiation skills. Includes glossary of property investment terms, useful contacts, maps, tables and index. Authors are independent advisers to residential property purchasers with years of experience in real estate. They are regular contributors to 'Australian Property Investor' magazine and manage the website www.ownproperty.com.au.

from Google

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Outliers: The Story Of Success-Malcolm Gladwell

In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band. Brilliant and entertaining, Outliers is a landmark work that will simultaneously delight and illuminate. 

from Amazon 

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Peaks and Valleys: Making Good And Bad Times Work For You- Spencer Johnson

A young man lives unhappily in a valley. One day he meets an old man who lives on a mountain peak. At first the young man doesn’t realize that he is talking to one of the most peaceful and successful people in the world. But in the course of further encounters and conversations, the young man comes to understand that he can apply the old man’s remarkable principles and practical tools to his own life to change it for the better. Spencer Johnson knows how to tell a deceptively simple story that teaches deep lessons. The One Minute Manager (co-written with Ken Blanchard) sold 15 million copies and stayed on the New York Times bestseller list for more than twenty years. Since it was published a decade ago, Who Moved My Cheese? has sold more than 25 million copies. In fact there are more than 46 million copies of Spencer Johnson’s books in print, in forty-seven languages—and with today’s economic uncertainty, his new book could not be more relevant. Pithy, wise, and empowering, Peaks and Valleys is clearly destined to become another Spencer Johnson classic.

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About us:

Better Business Outcomes is a family owned business improvement consultancy based in Toowoomba, Queensland. Founded by Mark and Melanie Jocumsen in 2006, Better Business Outcomes specializes in assisting life insurers manage and assist self employed income protection claimants. We help rehab teams of all the major Australian Life Insurance providers to serve claimants located throughout Australia and New Zealand. Our local business consulting, marketing strategy, business coaching and ERP work is now performed by Strategenics who Mark joined forces with in 2014.

Frequent Questions:

  • Can you work with me in my location?

    Melanie can serve life insure claimants anywhere in Australia or New Zealand as consultations and consulting sessions are conducted primarily by phone.

    Melanie visits Sydney and Melbourne periodically to meet with insurer rehab teams and case managers.

    Through his role in Strategenics, Mark performs on-site consulting in Brisbane, Toowoomba, Warwick, Darling Downs and Ipswich areas. 

    Internet & phone based coaching and mentoring services are available Australia wide and internationally.

    Mark's public speaking and workshop facilitation is available Australia wide but travel and accommodation costs may apply.


  • What are your payment terms?

    Melanie invoices insurers on a monthly basis for work completed with 14 day terms.

    Mark's payment terms will vary from client to client depending on Strategenics policies.

  • What is your Performance Guarantee?

    Better Business Outcomes values its client relationships and undertakes to conduct our work and relationships at a high professional standard at all times.  We ask you to let us know immediately if any of our work or behaviour is below your expectations.  We will address your concerns at our cost.  If we are unable to satisfy you we will accept your desired fee reduction.

  • What types of businesses or industries do you work with?

    Melanie work's almost exclusively for the major Australian life insurance companies based in Sydney. She is engaged by the rehabilitation teams to help support their self employed income protection claimants re-establish their pre-disability income and come off claim. 

    The majority of Mark's clients are in manufacturing, trades and professional services. Mark seeks motivated, capable entrepreneurs who are willing to invest in the growth of their business. Mark also enjoys working in the not-for-profit sector. 


Address:

PO Box 1799, Toowoomba QLD 4350

+61 7 4615 5382

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