BBO Resources Mark's Recommended Readings

Appreciation Marketing - Tommy Wyatt

This book focuses on ways to build relationships with prospects and customers through showing appreciation. Hand written cards are a powerful way of doing this. Fans of Send Out Cards will love this book but have probably already read it.  MJ.

Synopsis:
Did you ever wonder what makes the superstars of your industry the superstars of your industry? Does it frustrate and mystify you that your competition seems to always remain one step ahead? Do you seem to be on a never-ending quest for a competitive edge in the marketplace? It might just be time to re-invent yourself and the answer is a lot simpler than you think. This 3CD audiobook is filled with stories, ideas, and suggestions that will allow you to formulate what we call an Appreciation Marketing Strategy in your business and/or personal life. There are tiny adjustments you can make to your everyday routine that will begin to pay dividends immediately. Today we live in a Google world. Whatever product you sell, or service you provide, can be found online for cheaper in just ten seconds. So why would anyone ever do business with you? The answer is simple. Because they like you. Because they have a relationship with you. In our fast-paced world, we have become so automated that some people even decide a text message is sufficient to say thank you. We communicate through cyberspace. We have become desensitized. It is time to put the human touch back into your life. THAT, is APPRECIATION MARKETING.

from Amazon

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About us:

Better Business Outcomes is a family owned business improvement consultancy based in Toowoomba, Queensland. Founded by Mark and Melanie Jocumsen in 2007, Better Business Outcomes specializes in business improvement consulting, marketing strategy development, business idea validation, mentoring and ERP Project Management. 

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    Mark and Melanie serve clients nationally using phone and Skype.

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    Melanie work's almost exclusively for the major Australian life insurance companies based in Sydney. She is engaged by the rehabilitation teams to help support their self employed income protection claimants re-establish their pre-disability income and come off claim. 

    The majority of Mark's clients are in manufacturing, trades and professional services. Mark seeks motivated, capable entrepreneurs who are willing to invest in the growth of their business. Mark also enjoys working in the not-for-profit sector. 


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