What is Business Coaching?

Business Coaching involves helping business owners gain the outcomes they are seeking from business by clarifying their goals, changing their mindset, training in new skills and then coaching for results. Better Business Outcomes is certified in using the ProfiTune Coaching Method that is delivered via one-on-one weekly or fortnightly coaching sessions.

BBO Coaching Qualifications

Mark Jocumsen is a fully certified ProfiTune Business Improvement Specialist. He has been trained and mentored by business coaching guru and founder of ProfiTune, Peter Rowe. He was awarded ProfiTune Business Coach of the Year in 2010 in recognition of his success in applying the ProfiTune systems to deliver results for clients.

Why Does Business Coaching Work?

Like elite sportspeople, business owners benefit greatly from having a coach who is “on their side” and committed to helping them achieve the goals they have set for themselves. Coaching works well for business owners who are talented and disciplined but need someone to help them to clarify their goals, make decisions and hold them accountable. The value comes from the results of actions the business owner takes between sessions that they otherwise would not have. The cumulative effect of clear goals, improved decision making and consistent business improvement activity becomes very significant over a 12 month period and should easily justify the investment in coaching.

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Alternatives to Coaching

There are many sources of business advice and mentoring but the only real alternative to a business coach is to employ a permanent person of similar skill set, such as a general manager or business development manager. Typically this is cost prohibitive for smaller business which is why business owners employ business coaches.

Why is there negative press about business coaching?

Like any unregulated profession there are people of all levels of competence attempting to market their services. Unfortunately with business coaching the stakes are very high and if things don’t go well there can be dire consequences for a business owner and their family. At times like these it is convenient to blame the coach rather than the player. Some reasons for poor coaching outcomes include the following:

  1. Coach was not qualified
  2. Coach was not sufficiently experienced
  3. Coach engaged a client who was beyond help
  4. Client lacked the discipline and talent to act on decisions taken during coaching
  5. Client’s business was underperforming due to external factors that could not be countered
  6. Coach was only working on tactical improvements when the business strategy was flawed
  7. There was a poor personality match between the coach and client
  8. The coaching methodology did not adapt to the business priorities

Do I need Coaching?

You need coaching if you know that the primary bottleneck preventing you from achieving the business results you seek is YOU.

Your time management, micro-management, indecision, lack of enthusiasm, manner with staff, lack of direction, poor communication,  inability to delegate, procrastination, poor planning, low motivation etc. 

Addressing these issues cannot be outsourced to a consultant or delegated to a staff member. A mentor is simply going to reinforce your knowledge of the problem.The only solution is to get a coach inside your head to work closely with you on an ongoing basis to bring about changes in your mindset and behavior.

What does coaching cost?

Our fees will depend on the value we believe we can deliver as a result of the coaching program. This usually increases as the business turnover increases. As a general rule you should think of hiring a coach as similar to hiring a permanent part-time employee. Rather than hire a junior administration person you could have Mark or Melanie on your management team helping you achieve what you want from your business.

What is Mentoring?

As far as Better Business Outcomes is concerned, mentoring is less formal and less intense than coaching. Mentoring gives you access to us to bounce ideas off and seek suggestions. As a mentor we are not going to remain “up to speed” with your weekly situation on an on-going basis like we would in a coaching relationship. The responsibility lies with you to approach us when you require assistance or have questions.

Do I need Mentoring?

Mentoring is great if you are already performing well in your role as business owner on a daily basis but are periodically seeking guidance on particular issues or decisions. If you are seeking knowledge and advice rather than accountability and motivation then mentoring is likely the better option.

BBO Mentoring Services

Better Business Outcomes can offer mentoring on all our areas of expertise including:

  • Marketing Strategy
  • ERP Project Management
  • Profit Improvement
  • Leadership
  • Staff Motivation
  • Time Management
  • Strategic Planning
  • Cash Flow Management
  • Business Case Development
  • IT Strategy
  • Social Media Strategy

Mentoring can be offered to anyone within an organisation on an individual or group basis. Fees would typically consist of a monthly retainer providing unlimited access for an agreed period of time.

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About us:

Better Business Outcomes is a family owned business improvement consultancy based in Toowoomba, Queensland. Founded by Mark and Melanie Jocumsen in 2007, Better Business Outcomes specializes in business improvement consulting, marketing strategy development, business idea validation, mentoring and ERP Project Management. 

Frequent Questions:

  • Can I view your privacy policy?

    We take privacy of client information very seriously. We comply with the stringent standard expected of any provider to the life insurance industry. Our privacy policy was last updated in February 2018 and can be viewed  by clicking this link.

  • Can you work with me in my location?

    Mark and Melanie serve clients nationally using phone and Skype.

    On-site consulting and ERP Project Management is available in Brisbane, Toowoomba, Warwick, Dalby and Ipswich areas. 

    Mark's public speaking and workshop facilitation is available Australia wide. 

  • What is your Performance Guarantee?

    Better Business Outcomes values its client relationships and undertakes to conduct our work and relationships at a high professional standard at all times.  We ask you to let us know immediately if any of our work or behaviour is below your expectations.  We will address your concerns at our cost.  If we are unable to satisfy you we will accept your desired fee reduction.

  • What types of businesses or industries do you work with?

    Melanie work's almost exclusively for the major Australian life insurance companies based in Sydney. She is engaged by the rehabilitation teams to help support their self employed income protection claimants re-establish their pre-disability income and come off claim. 

    The majority of Mark's clients are in manufacturing, trades and professional services. Mark seeks motivated, capable entrepreneurs who are willing to invest in the growth of their business. Mark also enjoys working in the not-for-profit sector. 


PO Box 1799, Toowoomba QLD 4350

+61 413 101 944

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